Findlay Market’s “Green” Tomato

Stanard Design Partners recently developed a sub-brand for Findlay Market’s sustainability initiative. Dubbed “Greening The Market”, the brand turns their iconic tomato green – a play off of their parent brand. Materials developed include window graphics at the market’s entranceways, “participating merchant” stickers, branded recycling and compost containers, and signage for the market’s new “earth tubs”.

Findlay Market’s new “Earth Tubs”

The market’s efforts revolved around an ambitious recycling and composting effort, including the installation of two large “earth tubs”. The earth tubs are designed to appropriately accommodate the market’s vegetable and compostable wastes, given their unique urban setting. The earth tubs are the first of their kind in the greater Cincinnati region.

But the sustainability initiative goes beyond these specific efforts, including plans for identifying ways of increasing the energy efficiency of the market through an energy audit, encouraging urban agriculture through the development of urban gardens, and reducing the market’s carbon footprint by developing a food processing and packaging facility for locally produced foods. Although some of these projects are still in the planning stages, they all speak to the shared goal of “Greening The Market”.

Findlay Market Annual Recaps 5 Fruitful Years

 

 

 

 

 

 

 

 

 

 

Stanard Design Partners recently completed the Findlay Market five year progress report, recapping the five years since the Corporation for Findlay Market has been managing the market. Looking to develop a report that reflected the personality of the market, Stanard Design Partners developed a design that uses food as a visual metaphor for the improvements made to the market and the Corporation for Findlay Market’s plans for the future. Titled “Momentum & Milestones”, the report also incorporates their icon – the tomato – in a playful and inventive way. If you’re a “Friend of Findlay Market”, look for it in your mailbox!

A Sign of Things to Come

Stanard Design Partners recently unveiled new studio signage. Taking advantage of a prominent corner location on Beechmont Ave, in the historic Mt Washington neighborhood of Cincinnati, the signage creates a visual line, wrapping the building. Located just next to the Mt Washington water tower, an art deco landmark, the signage is clearly visible to traffic headed  downtown when traveling west on Beechmont Avenue.

Enterprise Mobility Takes Web Marketing In Hand

Stanard Design Partners recently launched a marketing web site for Enterprise Mobility’s new mobile credit card processing software, MobiCardPRO. The new site features the software’s sales points through a series of compelling images that play off of the mobile, hand-held nature of the product. The images illustrate how rugged handhelds can empower your mobile workforce with robust tools. In line with the nature of the product, Stanard Design Partners also developed a mobile version of the site.

New Findlay Market Maps Welcome Visitors

 

 

 

 

 

 

 

 

 

Findlay Market unveiled new “Market Maps” at five key locations throughout the market. The new maps, developed by Stanard Design Partners, are designed to compliment the Findlay Market experience while also clearly communicating the market’s layout and vendor locations. Incorporating the market’s logo, colors and patterns, the new maps further enhance Findlay Market’s unique character. The new signage design builds upon the other design materials that Stanard Design Partners has developed for Findlay Market over the years. The maps are located at the North, South, East and West entrances, as well as by the market information/gift center. We hope to “find you” at the market!

Stanard Design Partners Develops FOP Convention Logo

 

 

 

 

 

 

 

 

Stanard Design Partners recently developed the Cincinnati USA FOP Convention logo for theCincinnati USA Convention & Visitors Bureau. The new logo was unveiled at the FOP’s 2009 National Conference in Long Beach, California last month, where Cincinnati won a vote of FOP delegates to determine the location of the 2013 convention. Cincinnati beat out Dallas, Louisville and Virginia Beach by significant margins. In addition to the FOP Convention logo, Stanard Design Partners also designed a custom FOP “lure” brochure, to entice FOP delegates to select Cincinnati over other cities. 

Congratulations to the Cincinnati USA Convention & Visitors Bureau on their win of this important convention. We’re pleased to have played a role in your most recent success. 

A Crisp, Clean Look for Christ Hospital’s E-News

 

 

 

 

 

 

 

 

 

Stanard Design Partners recently developed the new e-newsletter “Communique” for The Christ Hospital. Intended for an internal audience, and designed to compliment a printed edition, the newsletter is designed with a crisp, clean layout that reflects The Christ Hospital’s high-quality health care services. 

The Christ Hospital project extends Stanard Design Partners’ experience developing marketing materials for the health care industry, including their work with Premier Health Partners, LasikPlus, and Joffe Medi-Center.

New Hyatt Signage Brings Contemporary Twist

Building upon the successful exterior signage developed for the Hyatt Regency Cincinnati’s restaurant “Champs”, Stanard Design Partners have developed signage installed on 17 floors of the hotel. The new signs, prominently positioned by the elevator banks, promote Hyatt’s two signature restaurants – Champs and Findlay’s. The new signs have adopted the fresh, modern imagery of the Champs exterior signage, extending the presence of this marketing effort throughout the hotel. 

In The News

Stanard Design Partners’ recent launch of the Cincinnati Center City Development Corporation’s (3CDC) new web site has drawn some attention from the media establishments. First featured in the Cincinnati Enquirer, the 3CDC launch story was then also picked up by Soapbox Media and Building Cincinnati. Thanks for all the special attention!

Stunning New 3CDC Web Site Puts Cincinnati On Display

 

Stanard Design Partners and Atlas Design & Technology have unveiled the redesigned 3CDC website at 3CDC.org. Special emphasis was given to the use of photography, putting a reenergized Cincinnati on Display. “Finding great photos of 3CDC projects wasn’t that challenging” says Davis Stanard, design partner at Stanard Design. “Their projects are all dramatic, whether they’re public works like Fountain Square or signature condo developments.”

“What we wanted the new site to catch most of all”, says Cynthia Stanard, design partner at Stanard Design, “was the vision of Cincinnati that 3CDC embodies – not just the vision of what Cincinnati could be tomorrow, but what it is today – a city with a thriving and vibrant urban heart.” The new site features some of 3CDC’s success stories, including the redeveloped Fountain Square and Gateway Quarter, alongside future projects, like the redesigned Washington Park. In addition to the dramatic use of photography on the home page, special features include a unique project scrollbar, allowing visitors to browse a variety of 3CDC projects, and a news publishing tool for keeping the site current.

“Seeing what 3CDC has already done, and what’s in development, makes me very excited for the direction Cincinnati is headed in” says Davis Stanard. “And we’re proud to be playing a role in that.”